About US

Naturally Baby’s sister company, the Cotton Nappy Company was established in 2006 by Mum of four and midwife Anna, after she had struggled to find products that fitted with her natural approach to parenting. Since then the shop has become a haven for new parents and parents-to-be, complete with feeding room, baby change facilities and a studio room offering baby massage classes, sensory play, sling library and baby first aid classes. Anna’s vision for Naturally Baby, which launched in 2017, has been to draw on this customer-focused approach, allowing us to provide individually tailored advice in a welcoming, family-friendly environment. We continue to stock a wide range of natural parenting products including reusable nappies, eco disposable nappies, baby slings and carriers, ethically made toys and gifts, organic baby clothes and natural baby skincare products. In addition, we are now delighted to offer car seats from birth through to age 12 and beyond (more details about our drive-in fitting centre can be found below), prams and travel systems including iCandy, Joolz, Diono, Joie and Nuna, stylish change bags and beautiful nursery furniture.  

At Naturally Baby we are passionate about providing our customers with unbiased expert advice to help them to choose the right car seat or pram for their family’s needs. Choosing a car seat can be confusing, especially with recent changes to guidelines and legislation. Booking a consultation at our in-store ‘drive-in’ car seat safety centre in Leamington Spa couldn’t be easier. Here we can help you to understand the legislation and guidelines, talk through the options that suit you and your child, and check the fit of each car seat in your car. We are specialists in extended rear-facing seats, and can advise on the safest way for your child to travel.

All of our ranges are carefully selected to prioritise safety, quality and value for money, and we are always looking out for innovative products to introduce to our customers alongside tried-and-tested brands.